Baidu, Inc. (BIDU) Fundamental Analysis

Baidu, Inc. operates in a cyclical, commodity-sensitive industry, so each quarter is best judged against the cycle rather than in isolation. It is solidly profitable, with a latest net margin of 4%. Cash generation is currently a watch item and warrants close attention. The latest filing shows a mixed picture across the four dimensions.

Beat Index assesses Baidu, Inc. across sixteen analysis tabs, spanning revenue and income, margins, cash flow, returns, liquidity and leverage, working capital, intrinsic value, commitments, insider activity, risk, and its latest 20-F reads strongest on balance-sheet strength while flagging revenue growth, profit margins and cash generation for closer review. Every figure is taken as-reported from SEC EDGAR filings, with no vendor adjustments.

At a glance

  • PositiveBalance Sheet: Debt/equity 0.2x
  • WatchGrowth: Revenue -3% YoY (cycle)
  • ConcernCash Generation: Cash burn (negative OCF)

Trend matrix, last 4 quarters

Dimension2025-12-312024-12-312023-12-312022-12-31
GrowthRevenue -3% YoY (cycle)Revenue -1% YoY (cycle)Revenue up 9% YoYRevenue -1% YoY (cycle)
ProfitabilityNet margin 4%Net margin 18%Net margin 15%Net margin 6%
Cash GenerationCash burn (negative OCF)FCF margin 10%FCF margin 19%FCF margin 14%
Balance SheetDebt/equity 0.2xDebt/equity 0.2xDebt/equity 0.3xDebt/equity 0.3x

Quarterly financials

Metric2025-12-312024-12-312023-12-312022-12-312021-12-31
Revenue¥129.08B¥133.13B¥134.60B¥123.67B¥124.49B
Cash & equivalents¥24.61B¥24.83B¥25.23B¥53.16B¥36.85B
Net income¥5.59B¥23.76B¥20.32B¥7.56B¥10.23B
Operating cash flow-¥3.01B¥21.23B¥36.62B¥26.17B¥20.12B
Free cash flow-¥15.09B¥13.10B¥25.43B¥17.88B¥9.23B

Figures in CNY, as reported to the SEC. Longer history is available in the full analysis.

Sourced directly from SEC EDGARAs of 2025-12-31 (Q4 FY2025) · Evaluated as of 2026-03-17See original filing on SEC

What's inside the full dashboard

Sixteen analysis tabs, all sourced from SEC filings, no estimates.

  • Cash Flow: Free cash flow generation and operating cash flow trends.
  • Intrinsic Value: Discounted cash flow (DCF) valuation and enterprise multiples.
  • Liquidity & Leverage: Balance-sheet strength: assets, liabilities, debt and liquidity ratios.
  • Margins: Gross, operating, and net profit margin analysis.
  • Returns: Return on equity, return on assets, and return on invested capital.
  • Revenue & Income: Revenue growth, composition, and year-over-year income trends.
  • Working Capital: Working-capital efficiency, cash conversion and asset-turnover metrics.
  • Risk: Debt levels, liquidity ratios, and financial risk indicators.
  • Insider: Insider stock transactions and executive activity.
  • Commitments: Operating leases, purchase commitments, and future obligations.

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Live valuation, management commentary, and peer comparison, all sourced directly from SEC filings. Free to access.